From time to time truly interesting articles pop into my inbox, and the October 25, 2009 article, P&G Introduces Pampers 3 Way Fit Diapers, published in the business section of Vanguard’s e-zine is no exception.
The article starts innocently enough, detailing a “Dance with Dad” dance competition sponsored by Pampers to promote their new Pampers 3 Way Fit diapers. The article explains that the diapers “…are designed to celebrate the freedom of movement which is important for babies development, as it allows little ones to explore and discover the world around them.”
I can get behind the idea – better fitted diapers restrict less, leaving baby with increased mobility. Increased mobility encourages movement. Movement is good for baby’s body on a physical level, as well as a mental level. Development occurs.
Agreed.
So maybe Pampers and I don’t necessarily see eye to eye on the whole paper -v- cloth diaper issue, but we do both understand the importance of a diaper to not resemble a straight jacket.
Got it.
But then the article goes off the deep end gets a little quirky; it quotes the Pampers Brand Manager of West Africa, Guillermo Tafurt, as having educated “Dance with Dad” participants “…on the advantages of discovering their babies’ unique moves, which help develop their sense of positive self-esteem, whilst encouraging greater movement exploration.” And of course, since Pampers 3 Way Fit diapers are designed to move with babies, I’m sure you are more than prepared for the “natural extension” of these self-esteem findings, right?
Are you ready for this?
“…recent studies with global academic experts show that Pampers delivers superior sleep quality over cloth diapers, resulting in babies’ improved learning and social interaction.”
Take a moment to let that sink in.
According to “global academic experts” – which cannot be mentioned, nor cited, “Pampers delivers superior sleep quality over cloth diapers…”.
No definition of what defines “superior”.
No explanation of “sleep quality”.
No clarity on which cloth diapers were tested alongside disposable diapers.
No studies, period.
We’re supposed to read and drink-in this information at face value, but not just that, we’re also supposed to swallow their result…that the superior sleep quality of Pampers babies resulted “…in babies’ improved learning and social interaction.”.
Disposable diapered babies apparently will be the popular kids in play group, moving from “Mommy and Me” straight into AP high school coursework, and on to Harvard.
I’m not buying it.
And apparently the 3 that commented on the thread weren’t in agreement either – requesting documentation of the supposed studies.
Not surprisingly, no documentation has been given.
Bryana is the owner of 
Becca is a part-time Spanish Teacher and part-time Stay-At-Home-Mom. She's a cloth diaper expert who enjoys spending time with her family, crafting and selling her wares in her very own
Julie is a mom to three kids including a set of identical twins. Through cloth diapering her twins she developed a passion for the industry and is an avid cloth diaper advocate. You can also find her on her blog
Yes, yes. And what does sleeping have to do with social interactions, or with dancing, anyway!?
There are a lot more comments on the article now, and I didn’t see *one* favorable one. It’s ridiculous for companies to make claims they can’t back up, and it’s unfortunate that some people will blindly follow. I’m doing my part to educate people about the benefits of cloth. Thanks for sharing this article.
they will do anything to make a buck, even expose babies to the toxic ingredients that make up disposable diapers, its a shame that so many people take stuff like this to heart.
Kathy S. – You’re welcome! And thank YOU for being part of the education towards the benefits of cloth.
Ha ha, what a stupid and vague claim to make! P&G is so funny.
huh, sorry I don’t get the joke, guess someone needs to explain it to me!
As many times as I’ve had people asking me how we handle nighttime when THEIR sposies leak goes to prove, to me anyways, that maybe this “fad” will go away. We can only hope!
Are you serious? Why does it always come back to sleep and socializing anyway?
Wait a minute… P&G? As in Proctor and Gamble? The same brilliance that came up with “Have a happy period”?
Hmmm…. smarter babies and happy menstruation, all from fluid control? Who knew?
Spending money on something you buy just to throw away just got a little more ridiculous.
I love how the comments are closed on the page!!! Anyway, I’m wondering why they “think” there product makes children more intelligent? I’ve not seen many disp diapered babies potty train as soon as cloth diapered!! aLSO, HOW can that “study” prove correct when the shear number of disp vs cloth are so high… Um, P&G 10,000 in YOUR product compared to 1,000 in cloth does not a study make!!!
it is because they are trying to convince rural village mothers in Africa that they should use pampers just like they should use formula instead of breast milk (with HIV a legitimate problem that advice does have some value, but it is also about making money)
its just about the money
I think it is a good thing that Pampers puts out these ridiculous claims, they must be threatened by the cloth diaper making a come back in a BIG way! It is sad though that they have to make up things that are totally off the wall!
Apparently the CD community got to them, they closed the comment section. Some how I don’t think those studies are ever going to materialize.
I recieved several boxes of Pampers at my baby shower, despite my overt clarity that we intended to cloth diaper our baby. So, now I have several boxes of Pampers in the garage-I certainly don’t want to toss them (either with or without poop in them!) and if I hand them down, I will be every bit as evil as P&G. I hope sposies become a thing of the past, so we just don’t have to deal with such a totally stupid cultural conflict. Just because you can throw it away doesn’t mean it’s more advanced!!
Anyone who would even begin to believe that what type of diapers you use will have an effect on the intelligence of your baby probably doesn’t have the sense to instill that intelligence. Yikes. This is just a scam meant to play on the vulnerable emotions of new parents (if you don’t use these diapers, your child will be socially behind). If you’re going to mess with my emotions, at least back your claim with some real facts!
I am new to the cloth diapering world — a mother of a 3 y ear old and a just 1year old i have decided to rid our lives of excess waste and attempt to live in a more natural way. cloth diapering was the natural step — didnt take long to convince my husband we should at least give it a try. so after putting probably close to 4 thousand dollars in the landfill over the last 3 years — here we go- taking the leap!
My son has been on and off cloth diapers for 2 years now. Starting at 2 months, when he was 100% cloth diapered, he started sleeping through the night. When we had some personal issues and had to start using disposables, we used pampers for awhile. Then Luvs, and finally Target brand. He is again in cloth 90% of the time, including at night. He still sleeps just as soundly as any other time, regardless of what I put on his bum.
I’m not even going to dignify any other statements made by Pampers with a response.
Pampers Brand Diapers only wishes they could compare to cloth diapers. Boooo.
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